A two-day workshop for estheticians building male clientele. September 27–28, 2026 New York City 12 seats · Application only
The conversation we haven't been having yet — about men's skin, the room you build for it, and the work that comes after the treatment.
This is for licensed estheticians who are tired of being told men's skincare is a trend and want to build something that actually looks like the clientele they're trying to attract. Newer practitioners welcome if the appetite is there; seniors welcome if the curiosity is.
THE WEEKEND
Day 01 · Sunday — The Room The opening premise, a live integrated demonstration of a full men's facial on a male model, filmed in a single take on one phone (protocol, devices, beard area, conversation, debrief), and a closing two-hour deep-dive with guest faculty whose work in men's grooming is genuinely setting the standard.
Day 02 · Monday — The Audience The avatar workbook, the partnership map, a live content-editing session using footage from your own camera roll, and the small changes to your menu, space, and site that signal you can sit down here.
WHAT'S INCLUDED
What you take with you:
— The full men's facial protocol, demonstrated live
— The Avatar Workbook (printed)
— A working content system you can run from your phone
— Six months of founding access to the Grain membership channel
— where the cohort continues, where new resources land first, and where the conversation keeps going
What's in the room:
— Catered lunches both days
— The welcome kit
— Eleven other people who get it
THE DETAILS
— Venue shared with the cohort in July.
— Capped at 12. That's the room, not a marketing tactic.
— Travel and lodging are on you. Hotel recommendations near the venue come with the welcome packet.
This page is reached through your acceptance email. Seats are non-transferable. If circumstances change, write to jeff@thegrainproject.co — we'll work with you in good faith.
— Grain
A two-day workshop for estheticians building male clientele. September 27–28, 2026 New York City 12 seats · Application only
The conversation we haven't been having yet — about men's skin, the room you build for it, and the work that comes after the treatment.
This is for licensed estheticians who are tired of being told men's skincare is a trend and want to build something that actually looks like the clientele they're trying to attract. Newer practitioners welcome if the appetite is there; seniors welcome if the curiosity is.
THE WEEKEND
Day 01 · Sunday — The Room The opening premise, a live integrated demonstration of a full men's facial on a male model, filmed in a single take on one phone (protocol, devices, beard area, conversation, debrief), and a closing two-hour deep-dive with guest faculty whose work in men's grooming is genuinely setting the standard.
Day 02 · Monday — The Audience The avatar workbook, the partnership map, a live content-editing session using footage from your own camera roll, and the small changes to your menu, space, and site that signal you can sit down here.
WHAT'S INCLUDED
What you take with you:
— The full men's facial protocol, demonstrated live
— The Avatar Workbook (printed)
— A working content system you can run from your phone
— Six months of founding access to the Grain membership channel
— where the cohort continues, where new resources land first, and where the conversation keeps going
What's in the room:
— Catered lunches both days
— The welcome kit
— Eleven other people who get it
THE DETAILS
— Venue shared with the cohort in July.
— Capped at 12. That's the room, not a marketing tactic.
— Travel and lodging are on you. Hotel recommendations near the venue come with the welcome packet.
This page is reached through your acceptance email. Seats are non-transferable. If circumstances change, write to jeff@thegrainproject.co — we'll work with you in good faith.
— Grain
